National Social Security Fund (NSSF) is back with “NSSF Friends With Benefits”, Season 2 after an immensely successful Season 1. The concept gained popularity as a highly inspirational television show awarding its beneficiaries with huge sums of money. It also attracted many participants from the public.
NSSF Friends With Benefits is a campaign where the Fund seeks to improve financial literacy levels of Ugandans, through a TV show where contestants tell stories about how they used their NSSF benefits and stand a chance to win millions of shillings.
“With the “Friends with Benefits” show, we hope to inspire millions of Ugandans to save by showcasing inspirational success stories told by those who received their benefits and did something that has changed their lives, their families and even their communities,” says Edrinnah Dumba, a Public Relations Officer (PRO) at NSSF.
TV advert for last season’s NSSF Friends with Benefits
The show gives examples of successful projects undertaken by beneficiaries to encourage other beneficiaries of the fund, to undertake investment in sustainable ventures. It is hoped that more people will find value in saving with the Fund after watching Friends with Benefits”. The show also prepares beneficiaries for the time when they shall receive their money so that they can put it to good use.
According to Dumba, “participation is open to all by filling in an entry form and briefly describing how one used his or her NSSF benefits. But one may also download the entry form, fill it and scan it to mystory@nssfug.org.”
NSSF will eventually receive the entries and the top 16 will be subject to a television show where they will tell their stories. The contestant with the best story will be the overall winner of the UShs 30m, the first runner takes UShs 15m and second runner up wins USh 10m.
The National Social Security Fund (NSSF) is a quasi-government agency responsible for the collection, safekeeping, responsible investment, and distribution of retirement funds from employees of the private sector in Uganda who are not covered by the Government Retirement Scheme. Participation for both employers and employees is compulsory.
